Sefako Makgatho Health Sciences University (SMU) is inviting applications for its Public Relations and Communications Internship Programme 2026. Two internship positions are available on a 24-month contract. Applications close on 7 August 2026 at 16:00.

SMU Opens Applications for Public Relations and Communications Internship Programme 2026

Sefako Makgatho Health Sciences University (SMU) has announced a new opportunity for unemployed graduates through its SETA Special Session Internship Programme, offering practical workplace experience within the institution’s Advancement and Communications Department.

The programme is designed to support South Africa’s youth employment and skills development agenda by providing graduates with an opportunity to gain hands-on experience in communications, media relations, marketing, digital content creation, and stakeholder engagement.

For graduates seeking to build careers in public relations, communications, journalism, media, or marketing, this internship provides a valuable platform to gain workplace exposure in a professional higher education environment.

About the Internship Programme

SMU is recruiting two Public Relations and Communications Interns on a 24-month contract. The programme aims to equip graduates with practical skills while exposing them to the day-to-day operations of a university communications department.

Successful candidates will work alongside experienced communications professionals and contribute to various institutional communication initiatives, campaigns, events, and media activities.

The internship is offered under the university’s SETA Special Session initiative, which seeks to provide meaningful workplace learning opportunities to unemployed South African youth.

Internship Details

Who Can Apply?

The internship is intended for unemployed South African graduates who are eager to gain workplace experience and develop their skills in communication-related fields.

Applicants should possess a qualification in one of the following areas:

• Public Relations
• Communication Studies
• Journalism
• Film and Television
• Marketing

The university has indicated that candidates who have previously participated in a Public Relations or Communications internship programme will not be considered, as the initiative is aimed at providing first-time workplace exposure.

Applicants must also be South African citizens and demonstrate a strong interest in communications and stakeholder engagement.

Minimum Requirements

To be considered for the internship programme, applicants should meet the following requirements:

• A qualification in Public Relations, Communication, Journalism, Film and Television, or Marketing
• South African citizenship
• Basic understanding of Public Relations and Communications
• Computer literacy
• Proficiency in Microsoft Office applications, particularly Word, Excel, PowerPoint, and Publisher
• Strong willingness to learn and develop professionally
• Ability to engage effectively with diverse stakeholders

These requirements are intended to ensure that interns have the foundational knowledge necessary to benefit from the programme while contributing meaningfully to departmental activities.

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Competencies Required

SMU is seeking candidates who possess both technical knowledge and strong professional attributes.

Preferred competencies include:

• Effective time management
• Confidentiality and discretion
• Client service orientation
• Results-driven mindset
• Stress tolerance
• Strong communication skills
• Excellent interpersonal abilities
• Adaptability and willingness to learn

These qualities are particularly important in a communications environment where interns will regularly interact with staff, students, alumni, media representatives, and external stakeholders.

Duties and Responsibilities

The internship offers extensive exposure to various aspects of university communications and marketing.

Successful candidates will assist with a range of responsibilities, including:

Media Relations and Content Development

• Conducting interviews with staff, students, alumni, and stakeholders
• Researching and writing stories for publication on university platforms
• Assisting with internal and external communications
• Supporting media relations activities

Digital Communication and Social Media

• Creating content for social media platforms
• Drafting social media copy and content schedules
• Monitoring social media and compiling coverage reports
• Producing short-form digital content

Event and Recruitment Support

• Assisting with planning and coordination of university events
• Supporting student recruitment campaigns
• Participating in open days, school outreach initiatives, and career exhibitions
• Assisting with alumni engagement events

Photography and Multimedia

• Capturing photographs and videos at university events
• Assisting with promotional videos and multimedia projects
• Supporting content creation for digital and social media platforms

Marketing and Administrative Support

• Maintaining records of news articles, publications, photographs, and campaign materials
• Providing communication and coordination support across various university functions
• Supporting marketing, alumni relations, student recruitment, and events teams

The broad scope of responsibilities will allow interns to develop a diverse set of skills that are highly valued in the communications industry.

Benefits of the Programme

The internship provides graduates with an opportunity to gain practical workplace experience while building a strong professional portfolio.

Participants can expect to:

• Develop communication and media skills
• Gain experience in digital marketing and content creation
• Build professional networks
• Strengthen their employability
• Learn from experienced communication professionals
• Gain exposure to a higher education environment

The skills and experience gained during the programme can support future careers in public relations, corporate communications, journalism, media, marketing, stakeholder relations, and event management.

How to Apply

Applicants must submit:

• A comprehensive Curriculum Vitae (CV)
• Certified copies of all qualifications
• Contact details of three referees
• Any additional supporting documents required by the university

Applications must quote the reference number Adv/MLM/Intern.

Submission Details

📧 Email Address: [email protected]

🕓 Application Deadline: 7 August 2026 at 16:00

Applicants with foreign qualifications must ensure that their qualifications have been evaluated by the South African Qualifications Authority (SAQA). Failure to provide the required SAQA documentation may result in the application not being considered.

Applications submitted through employment agencies will not be accepted.

Final Thoughts

The SMU Public Relations and Communications Internship Programme 2026 presents an excellent opportunity for graduates looking to gain meaningful workplace experience in media, communications, public relations, and marketing.

With two positions available on a 24-month contract, successful applicants will have the opportunity to work within a dynamic university environment while developing practical skills that can enhance their future career prospects.

Graduates who meet the requirements are encouraged to prepare their applications and submit them before 7 August 2026 at 16:00 to [email protected].

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