The Shoprite Group is offering a six-month Digital Campaign Trainee role at Rainmaker Media. Graduates gain hands-on experience in digital marketing, campaign management, and retail media analytics.
Graduates eager to break into the fast-paced world of digital marketing now have an exciting opportunity to gain corporate experience with Shoprite Group, Africa’s largest retailer. The company is recruiting a Digital Campaign Trainee for a six-month fixed-term contract within its in-house retail media agency, Rainmaker Media. This paid internship provides hands-on exposure to digital campaign execution, analytics, and retail media strategy within one of the continent’s most influential consumer ecosystems.
About Rainmaker Media
Rainmaker Media plays a critical role in connecting brands to shoppers across digital and physical channels. Positioned to reach over 80% of South African consumers, the agency leverages extensive shopper data and advanced analytics to build precision retail media solutions. By combining insights, technology, and creative strategy, Rainmaker Media enables advertisers to deliver targeted messaging to millions of customers across the Shoprite Group’s portfolio of brands.
The Digital Campaign Trainee role offers an immersive learning experience in this dynamic environment, allowing graduates to develop essential marketing skills while contributing to live campaigns.
Role Purpose
The Digital Campaign Trainee supports the execution and optimization of digital advertising campaigns. Working under the guidance of ad operations and campaign management specialists, the trainee assists in ensuring campaigns are delivered efficiently, creatively, and in line with business objectives. The role focuses on maximizing advertising effectiveness, managing campaign operations, and ensuring timely delivery of digital marketing initiatives.
Trainees will also help coordinate campaigns, manage assigned accounts, and support reporting processes. This end-to-end exposure ensures participants gain a comprehensive understanding of digital campaign management and performance optimization.
What Trainees Will Learn
Participants in this programme will gain practical experience across multiple advertising platforms, including tools used for social media marketing, programmatic advertising, and analytics. The trainee will learn campaign management fundamentals across platforms such as Meta, TikTok, Google Ads, Google Analytics, and Google Ad Manager.
The role includes supporting retail media campaigns for suppliers advertising on Checkers Sixty60, as well as working on major group brands including Checkers and Shoprite. This exposure offers insight into how large-scale retail campaigns are conceptualized, executed, and measured.
Trainees will assist in generating reports using sales-rich data, learn to build dashboards through Looker Studio, and monitor live campaigns to understand optimization strategies. They will also conduct research to identify trends and insights that can improve campaign performance.
Additional responsibilities include managing day-to-day platform tasks for sponsored products, ensuring invoice accuracy, monitoring budgets, and coordinating with stakeholders. These duties provide exposure to both operational and strategic aspects of digital marketing.
Qualifications and Experience
Candidates must hold a degree or diploma in Marketing, Advertising, Media, or a related field. While prior experience is not mandatory, exposure to digital advertising environments or analytics-driven marketing is advantageous. Familiarity with advertising tools such as Google Ads, DV360, or Facebook Ad Manager is also beneficial.
Applicants should demonstrate understanding of marketing principles, customer journeys, and content development. Proficiency in Microsoft Office is essential, as trainees will work with data, reports, and presentations throughout the internship.
Key Competencies
The ideal candidate is passionate about digital marketing and eager to learn. Strong communication and storytelling skills are important, as trainees will collaborate with internal teams and external partners. Creativity, curiosity, and initiative are highly valued attributes.
The role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Trainees should be comfortable working in a fast-paced environment, adapting to changing priorities, and maintaining high-quality output under pressure.
Collaboration is also crucial. Successful candidates must demonstrate teamwork, interpersonal skills, and the ability to build relationships with stakeholders. A results-oriented mindset and strong project management abilities will help trainees thrive in this role.
Why This Opportunity Matters
This internship provides a valuable gateway into the rapidly growing field of retail media and digital advertising. By working with real campaigns and industry-leading tools, trainees gain practical experience that enhances employability. Exposure to large-scale brands and advanced analytics equips graduates with in-demand skills for marketing, media, and advertising careers.
Beyond technical learning, the programme fosters professional growth in communication, collaboration, and strategic thinking. Trainees leave with hands-on experience in digital marketing operations, making them well-positioned for future roles in the industry.
Commitment to Inclusion
The Shoprite Group is committed to fostering a diverse and inclusive workplace that values unique perspectives and backgrounds. The organization supports employment equity and strives to create an environment where all employees feel valued and included.
For graduates passionate about digital marketing and eager to gain experience within Africa’s largest retailer, the Digital Campaign Trainee role offers an exceptional opportunity to learn, grow, and launch a career in the digital advertising landscape.
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