South African Breweries (SAB) is offering a Sales and Marketing Learnership for driven graduates seeking hands-on commercial experience. Apply before January 15, 2026.
Sales and Marketing Learnership at South African Breweries (SAB)
South African Breweries (SAB) has opened applications for its Sales and Marketing Learnership, offering an exciting opportunity for ambitious graduates to begin a career in commercial sales and marketing. With applications closing on January 15, 2026, this learnership is aimed at individuals who are passionate, adaptable, and eager to grow within a high-performance, future-focused organization.
SAB is known for its strong heritage, innovative culture, and commitment to dreaming big. The company continuously invests in developing talent by providing the right environment, resources, and mentorship needed for individuals to unlock their full potential. This learnership reflects SAB’s dedication to building sustainable growth while empowering the next generation of commercial professionals.
Purpose of the Learnership
The Sales and Marketing Learnership is designed to support the delivery of a market-driven and differentiated service within the Tavern Class of Trade. Learners will contribute to strengthening SAB’s competitive position by supporting initiatives that drive brand equity, sales volume, market share, and corporate reputation.
Through practical exposure, learners will gain firsthand experience in how strategic sales and marketing execution contributes to long-term business success.
Skills and Competencies Developed
Participants in the learnership will develop a well-rounded commercial skill set, including:
Commercial Aptitude
Learners will gain insight into the sales and marketing value chain and understand how pricing, product mix, merchandising, and competitor activity influence profitability and decision-making.
Customer Focus
The role emphasizes building and sustaining strong customer relationships. Learners will work closely with tavern owners, understand customer needs, and collaborate on plans that drive mutual growth while ensuring customer satisfaction and loyalty.
Accountability and Integrity
SAB expects learners to take ownership of their responsibilities, demonstrate professionalism, and act with integrity as brand representatives. A strong results-driven mindset is essential.
Flexibility and Resilience
The role requires adaptability to changing priorities and the ability to work flexible hours, including weekends and public holidays. Learners must be resilient and open to working in a dynamic environment.
Key Roles and Responsibilities
Learners will be exposed to a variety of operational and customer-facing activities, including:
- Identifying and resolving customer and outlet issues in real time
- Planning, organizing, and prioritizing sales activities effectively
- Supporting sales leads in developing customer-specific plans
- Executing detailed merchandising and sales strategies
- Maintaining accurate customer master data
A strong focus is placed on customer development, with learners expected to conduct regular customer visits, build partnerships with tavern owners, and consistently achieve sales and volume targets.
AMPPS Execution and Asset Management
The learnership also includes practical exposure to SAB’s AMPPS framework—Availability, Merchandising, Price, Promotions, and Space. Learners will support outlet execution by ensuring product availability, managing stock rotation, implementing merchandising standards, and supporting pricing and promotional activities.
In addition, learners will assist with asset management, including managing SAB refrigeration units, conducting asset verification surveys, ensuring compliance with audit standards, and supporting customers with stock management systems to reduce stock-outs and maintain quality.
Minimum Requirements
Applicants must meet the following criteria to be considered:
- A Diploma or Degree
- A valid, unendorsed Code 8 driver’s license
- Basic computer literacy, including experience with Microsoft Office
- Strong local area knowledge
- Willingness to work flexible hours, including weekends
- Successful completion of a driver’s assessment test prior to appointment
Regional Availability
The learnership opportunity is available across several regions, including:
- Central
- Inland
- East Coast Region
- Cape Region
Equal Opportunity Employer
South African Breweries (SAB) is an equal opportunity employer. All appointments are made in line with SAB’s employment equity plan and broader talent strategy. While minimum requirements are stated, management reserves the right to apply additional relevant criteria during the shortlisting process.
Final Thoughts
The Sales and Marketing Learnership at South African Breweries (SAB) offers a valuable entry point into a dynamic commercial environment. For graduates who are customer-focused, driven, and ready to learn, this program provides hands-on experience, professional development, and exposure to one of South Africa’s leading companies.
Interested candidates should ensure their applications are submitted before January 15, 2026, and take the first step toward building a rewarding career with SAB.
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