Position: Social Marketing Specialist
Job Posting Date: 23/April/2025
Closure Date: 07/May/2025, 11:59:00 PM
Organizational Unit: SAPDD – Programme, Policy Coordination
Job Type: Non-staff opportunities
Type of Requisition: Consultant
Grade Level: N/A
Primary Location: Home-Based
Duration: 40 days WAE
Post Number: N/A
IMPORTANT NOTICE: Please be aware that the Closure Date and Time mentioned above are based on the date and time settings of your personal device.
About FAO
The Food and Agriculture Organization (FAO) is dedicated to achieving workforce diversity in terms of gender, nationality, background, and culture. We strongly encourage qualified female applicants, as well as qualified nationals from under-represented member countries and persons with disabilities, to apply. Everyone working for FAO is required to uphold the highest standards of integrity and professionalism, in accordance with FAO’s core values.
As a specialized agency of the United Nations, FAO maintains a zero-tolerance policy against any conduct that is incompatible with its status, objectives, and mandate, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. All selected candidates will undergo comprehensive reference and background checks. Confidentiality is paramount, and all applications will be handled with the strictest privacy.
FAO is also committed to environmental sustainability, which is integrated into our strategic objectives and operational methods.
Organizational Setting
FAO is dedicated to advancing the 2030 Agenda through its Strategic Framework by facilitating the transformation towards more efficient, inclusive, resilient, and sustainable agrifood systems. This initiative promotes better agricultural production, enhanced nutrition, a healthier environment, and improved livelihoods, guaranteeing that no one is left behind.
The Subregional Office for the Pacific Islands (SAP) plays an essential role in developing, promoting, overseeing, and implementing strategies and projects that drive the transformation of food, agriculture, and rural development while fostering relationships with subregional institutions. This office operates under the auspices of the FAO Regional Office for Asia and the Pacific (RAP).
One of the critical initiatives under this office is the ‘Resilient Islands, Resilient Communities’ project (GCP/KIR/009/GFF), a five-year project funded by the Global Environment Facility (GEF) in collaboration with FAO and the Kiribati Government. As the Implementing Agency, FAO is providing essential technical support to the Kiribati Government, with the Ministry of Environment, Land, and Agriculture Development (MELAD), the Ministry of Fisheries and Marine Resources Development (MFMRD), and the Island Councils being the main executing partners. This project aims to enhance biodiversity conservation and landscape management to bolster socio-ecological resilience against climate change and variability.
In alignment with these efforts, the Social Marketing Specialist, working under the overall technical and operational supervision of the FAO SAP office in Samoa, will collaborate with the Environment & Conservation Division’s (ECD) Kiribati Solid Waste Management Programme (KSWMP). The primary objective of this role is to develop an evidence-based social marketing strategy aimed at promoting behavior change focused on reducing beach litter.
Reporting Lines
The Social Marketing Specialist will operate under the overall supervision of the Subregional Coordinator for the Pacific Islands and the direct supervision of the Technical Adviser, who leads the project team. Regular consultation with the Director of the Environment and Conservation Division of Kiribati will also be essential for this position.
Technical Focus
The specialist will support the Resilient Islands, Resilient Communities project activities aimed at mitigating land-based environmental pressures on coastal and marine ecosystems. This will involve developing a robust social marketing strategy to effectively encourage behavior change among community members regarding beach littering.
Tasks and Responsibilities
- Finalize Key Reports:
- Complete the “Our Beautiful Beach, Our Beautiful Ocean” Knowledge, Attitudes, and Practices (KAP) Survey and Stakeholder Report. This includes assisting the KSWMP with stakeholder interviews and summarizing findings.
- Conduct Research:
- Perform and summarize background research focusing on social marketing, behavioral economics strategies, and relevant international case studies related to litter reduction initiatives.
- Deliver Training:
- Organize and facilitate a one-day training workshop involving the R2R, ECD, and relevant stakeholders, focusing on social marketing and behavior change strategies for waste management and conservation.
- Develop Social Marketing Strategy:
- Collaborate with KSWMP to craft the 2025 Social Marketing Strategy and Implementation Plan. This will outline audience segmentation, communication messaging, outreach channels, and recommend interventions.
- Content Creation and Engagement:
- Provide support in content creation and implementation of activities as per the strategy to engage target audiences and foster voluntary action for litter reduction.
- Capacity Building:
- Mentor and provide ongoing training to R2R and KSWMP staff, building their competencies in designing and executing effective social marketing campaigns.
- Video Production Guidance:
- Supervise the development of a project video as a practical training exercise, assisting KSWMP staff in planning, filming, and editing to create documentation of Phase 2 of the programme.
- End-of-Consultancy Reporting:
- Compile and submit a comprehensive end-of-consultancy report outlining the outcomes and recommendations of the project consultancy.
FAO Standards and Guidelines
- The Social Marketing Specialist will work in coordination with the Office of Communications and Chief (OCC) or through an agreed focal point, ensuring that all activities adhere to FAO standards, aligned messaging, and appropriate review and clearance processes.
- All communication materials must always comply with FAO clearance processes and FAO standards, including:
- FAO Strategic Framework 2022-31
- FAO social media policy and guidelines
- Social Media Branding Guidelines
- FAO style guide and terminology
- Country names and other relevant branding guidelines.
- Further guidance regarding FAO communications, policies, and procedures can be accessed through the FAO intranet, in the OCC section.
CANDIDATES WILL BE ASSESSED AGAINST THE FOLLOWING CRITERIA:
Minimum Requirements
- A university degree in social marketing, behavioral science, media, or a related field.
- A minimum of 5 years of experience in social marketing, behavior change campaigns, or environmental communications, particularly within small island developing states (preferably in the Pacific).
- Proficient working knowledge of English.
FAO Core Competencies
- Results Focus
- Teamwork
- Communication
- Building Effective Relationships
- Knowledge Sharing and Continuous Improvement
Technical/Functional Skills:
- Strong negotiating skills coupled with competence, integrity, tact, and diplomacy.
- Capacity to collaborate effectively with diverse and multicultural project partners at both regional and international levels.
- Desired work experience across multiple locations or in various fields, particularly in field positions.
- Knowledge of FAO’s standard operational procedures and administrative management systems.
- Excellent communication and interpersonal skills, with proven experience in liaising with various project stakeholders.
- Familiarity with FAO’s corporate systems and databases, or knowledge of other accounting/financial modules relevant to project budget management.
- Demonstrated analytical skills, judgment, and ability to interpret and apply regulations effectively.
- Proven track record in social marketing, behavioral change campaigns, or environmental communications, especially in Pacific island states.
- Profound understanding of behavior change principles and their application to waste management and conservation efforts.
Values of FAO
All candidates should demonstrate adherence to FAO Values, which include Commitment to FAO, Respect for All, and Integrity and Transparency.
ADDITIONAL INFORMATION
- FAO does not charge any fees at any stage of the recruitment process (application, interview, processing).
- Only academic credentials or degrees from recognized educational institutions listed in the IAU/UNESCO list will be considered.
- Higher educational qualifications must be obtained from an institution that is accredited/recognized in the World Higher Education Database (WHED). For more information about the database, please visit HERE.
- Appointment will be contingent upon certification of medical fitness for the role, meeting any residency or visa requirements, and passing security clearances.
HOW TO APPLY
- Interested candidates should visit the recruitment website at [Jobs at FAO] and complete their online profile. Ensuring that the profile is accurate, complete, and includes employment records, academic qualifications, and language skills is strongly recommended.
- Applicants must attach a motivation letter to their online profiles.
- Upon completion of the profile, candidates should submit their applications.
- Candidates may be asked to provide performance assessments and authorization for verification checks of past and current employment, character, education, military, and police records relevant to the employment qualifications.
- Incomplete applications will not be considered.
Personal information provided on the application may be shared within FAO and with third-party vendors providing employment support services, such as pre-screening applications, assessment tests, background checks, and other relevant activities. Consent to share this information will be sought prior to submission, and candidates may withdraw consent at any time by retracting their application. If consent is withdrawn, FAO will no longer be able to consider the application.
- Only applications submitted through the FAO recruitment portal will be considered.
- All applications will be screened based on the information provided in the online profiles.
- We encourage applicants to submit their applications well before the deadline date.
This comprehensive announcement aims to attract highly qualified candidates for the position while underscoring FAO’s commitment to diversity, integrity, and the enhancement of sustainable agrifood systems in the Pacific Islands.
APPLY HERE
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