Position Overview
Duration: 12 months
Location: Remotely, Home-based
Department: Digital Fundraising Team, Private Fundraising and Partnerships (PFP)
Duty Station: Geneva, Switzerland
Job No: 580274
Contract Type: Consultant
Level: Consultancy
Categories: Communication, Partnerships, Fundraising
UNICEF is seeking a Specialized Consultant in Digital Paid Media to join our Digital Fundraising Team. This role is pivotal in enhancing our fundraising capabilities through targeted digital marketing strategies. The selected consultant will leverage their expertise in paid media channels to amplify UNICEF’s mission: reaching the world’s most disadvantaged children, advocating for their rights, and ensuring they can fulfill their potential.
Purpose of the Assignment
The Private Sector Fundraising and Partnerships Section (PSFP) within UNICEF aims to maximize revenue and facilitate income growth through innovative fundraising strategies. Our Digital Fundraising team is launching a new Digital Revenue Strategy with the ambitious goal of becoming the largest and most successful non-profit digital fundraising initiative globally.
As the Digital Paid Media Consultant (focused on Paid Social and Paid Search), you will play a critical role in driving performance marketing and optimizing ad operations across various paid media channels. Your expertise will primarily focus on platforms such as Facebook, TikTok, Instagram for social media, and Google, Bing, and YouTube for search and display advertising.
How You Can Make a Difference
Your contributions will help UNICEF enhance its fundraising strategy through effective digital marketing, driving results across twelve global markets by employing best practices and innovative approaches in paid media campaigns.
Scope of Work
Key Responsibilities
Advisory on Paid Media Campaigns:
- Collaborate with UNICEF teams to design and deliver paid media campaigns that align with organizational goals across twelve global markets.
- Provide consultancy on ad account setup, campaign structuring, media buys, optimization, audience targeting, and budget management.
Development of Media Plans:
- Analyze historical media performance data to develop informed media plans that detail proposed budgets and project estimated conversions and potential income.
- Ensure that plans incorporate lessons learned from past campaigns, optimizing for maximum efficacy.
Audit Reports:
- Conduct comprehensive audits of paid media channels using tools like Facebook Ads Library, Google Trends, and auction insights to understand and communicate the competitive landscape.
- Each audit report should evaluate campaign structures, audience segmentation, budget allocations, and optimization strategies, providing actionable insights.
A/B Testing Recommendations:
- Stay updated with the latest trends and innovations in paid media on Meta and Google, and propose A/B tests for campaigns to test new hypotheses about creative, media placements, or audience targeting.
- Recommendations should include media, analytics, and creative elements designed to enhance campaign performance.
Work Assignments/Overview:
- Provide ongoing case studies, strategic recommendations, and performance insights across paid media channels as part of UNICEF’s digital fundraising efforts.
- Prepare and deliver media plans and audit reports on a monthly basis, along with recommendations for A/B testing, ensuring continuous improvement and adaptation to evolving market dynamics.
Deliverables/Outputs
The consultant is expected to provide deliverables by specific deadlines every month, with critical outputs including:
- Media Plans: Outlining proposed expenditures, anticipated conversions, and projected income based on historical data, due on:
- 15 May
- 15 June
- 15 July
- 15 August
- 15 September
- 15 October
- 15 November
- 15 December 2025
- 15 January 2026
- 15 February 2026
- 15 March 2026
- 15 April 2026
- Audit Reports: Each consisting of a comprehensive review of campaign strategies, audience targeting, and budget allocation efficiency.
- A/B Test Recommendations: Detailed proposals for testing new approaches across paid media channels aimed at optimizing campaign success.
Additional Considerations
Travel: There is potential for travel as needed during the assignment, with all travel expenses covered by UNICEF. This will be separate from the consultancy fees.
Qualifications
Education:
- A first-level university degree (Bachelor’s degree or higher) in marketing, computer science, digital media, or a related field.
Experience:
- A minimum of five years of relevant experience in paid media performance marketing or digital fundraising is required.
- Proven success in executing and optimizing paid social (Meta) and paid search (Google) campaigns, along with managing ad accounts to meet performance goals.
- Experience managing multiple, long-term projects simultaneously across various international barriers. Applicants should include a list of relevant geographies in their CV or cover letter.
Languages:
- Fluency in English is required; knowledge of another UN language is advantageous.
Technical Proficiencies:
- Experience with digital marketing tools such as Google Analytics, Facebook Conversion API (CAPI), Pixel and event setups, and Google Tag Manager.
- Familiarity with enterprise management platforms like Google Analytics 4, Display & Video 360 (DV360), and Campaign Manager 360 (CM360) is a plus.
Join Us at UNICEF
If you are a results-oriented professional with a passion for driving impact through digital fundraising and marketing, we encourage you to apply and make a difference for children worldwide through your expertise and commitment.
Application Instructions
To apply, please follow the application link provided. Be sure to submit all required documents, including your CV and a cover letter detailing your relevant experience and accomplishments in paid media.
Visit the UNICEF Careers Page
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