L’Oréal Brandstorm 2024: Opportunity for SA youth to win fully funded trip to London!

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Competition Overview

Are you between 18 and 30 y.o and want to disrupt the whole industry? Register now and join the ultimate international business game experience with L’Oréal.

L’Oréal Brandstorm is an innovation competition for everyone under 30. In teams of 3 reinvent the future of beauty & accelerate your career.

In 2024 join us to reinvent the future of professional beauty through tech, led by Professional Products Division at L’Oréal.

What is L’Oréal Brandstorm?

L’Oréal Brandstorm is L’Oréal’s Group’s signature innovation competition for all under 30 and the only certified youth innovation competition* worldwide. Brandstorm is one of L’Oréal’s longest-running programs, dedicated to helping youth kickstart their careers.

Thousands of its Alumni have found full time jobs in L’Oréal, including the company’s Chief Web3 and Metaverse Officer Camille Kroely. In 2022 alone, 500 participating youth found their first career opportunities through their participation in Brandstorm.

In partnership with Salesforce, L’Oréal Brandstorm provides online and offline upskilling and coaching for all participants, through teamwork, masterclasses and online resources developed by L’Oréal subject matter experts.

Discover Brandstorm 2024 Mission 

This edition L’Oréal Brandstorm invites its participants to reinvent the future of professional beauty through tech.

Three playing fields to explore: augmented beauty services, the new point of experience and e-commerce of the future! All projects submitted must keep stylists at the heart; be driven by tech, data or gen AI; elevate consumer experience, reach & personalization, and finally, be ethical, inclusive and sustainable by design 

How the Competition works

  1. Create a team & submit your idea to enter the competition! Benefit from masterclasses, coaching & e-learning resources along the way
  2. Out of all submissions best teams are shortlisted
  3. Top teams are invited to pitch their ideas at the local L’Oréal HQ! Open until mid- May 2024.
  4. June 2024: Winning teams from all participating countries/regions are invited to L’Oréal HQ in London to pitch their idea in front of the executive jury!
  5. Watch L’Oréal Brandstorm 2023 International Final here

What’s in it for you?

  • 1. Accelerate your career & connect with L’Oréal experts & recruiters
  • 2. Get L’Oréal Brandstorm certificate and add it to your CV
  • 3. Get a chance to travel to London for the International Finals

Prizes to be won

All participants

Unlock access to local L’Oréal networking, upskilling & even internship opportunities!

Local winners

The local winners are coached by L’Oréal experts & invited to pitch in-person at the International Final in London (travel expenses covered)!

Main prize

A 3-month paid intrapreneurship mission at the L’Oréal HQ for the winning team, to discover L’Oréal’s ecosystem & develop their project!

Participate in 3 quick steps!

How to Enter

1. Register

On the official L’Oréal Brandstorm Platform

2. Create or join a team

Create or join an existing team of 3 members and start working on your project!

3. Submit your project

Upload short video & slides explaining your idea


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  • Join our Telegram channel so you’ll never miss an opportunity. Simply CLICK HERE, and you’re in!

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