FT Strategies / Google News Initiative Digital Revenue Launchpad | APPLY NOW

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Are you a news publisher in Europe, Middle East or Africa looking to start or grow your digital reader revenue?

FT Strategies has partnered with the Google News Initiative to offer a free Digital Revenue Launchpad programme. This programme offers publishers with a unique, practical three-month experience that will provide a robust and proved methodology to test, learn, diversify and evolve your reader revenue proposition.

This programme is designed to provide a selected group of publishers with the tools and resources required to launch or improve their newly launched digital reader revenue models.

Through a combination of industry insight and unparalleled, bespoke consulting; publishers can expect to understand the key drivers and capabilities required to transform to a digital, reader-first organisation and through doing so guarantee future sustainability.

Please note the application deadline is Monday, the 19th of September 2022.

The Digital Revenue Launchpad helps publishers understand and test new reader revenue models such as subscriptions, membership or donations and craft an ambitious plan going forward.

FT Strategies has partnered with the Google News Initiative to offer a free Digital Revenue Launchpad programme. It provides publishers with a unique, practical three-month experience that will provide you with a 1:1 support at every step of the early stages of a reader revenue model from discovery to actual testing.

The programme is designed for publishers who have a stream of digital readers of >250k monthly UVs or more, but still no, or very limited, reader revenue model.

It is the right programme for publishers who are thinking about how to develop and market a reader revenue proposition and that have capacity to launch experiments to test certain assumptions.

From the 31st of October 2022 to the 3rd of February 2023.

Explainer document:


For any queries please email [email protected]

Applications close on the 19th of September.

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