Tony Elumelu Storytellers Fund 2022 | APPLY NOW

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Are you an emerging artist or storyteller on the pulse of entrepreneurship in Africa? Apply for the Tony Elumelu Storytellers Fund.

About Africa No Filter

Africa No Filter call on emerging artists, journalists and content creators including bloggers, vloggers, and podcasters whose work offer a more contemporary and authentic narrative of entrepreneurship and entrepreneurs in Africa.

Celebrating and sharing stories of entrepreneurs come in many forms; a photo, drawing or painting of an inspirational figure can tell a thousand stories and transcend a thousand languages.

Just like a great entrepreneur takes an idea and turns it into a profitable business, a great artist finds a muse and turns it into something relatable, intriguing, and timeless – Africa No Filter wants to support you to create this work.

They are particularly keen on supporting storytellers telling an interesting, unique story about Entrepreneurship in Africa; stories amplify unheard voices, challenge global perspectives and introduce contemporary narratives.

The Tony Elumelu Storytellers Fund allows creativity and innovation – think about what you want your reader or viewer to take away from this work and the type of impact you want to create, locally and globally.

Named after patron, African business leader and philanthropist, Tony O. Elumelu, the project is jointly funded by Heirs Insurance and Heirs Life Assurance.


The Fund is awarded to content creators in two categories: Media and Arts.

  • Media includes Bloggers, Vloggers and Journalists. Examples of projects: A series of published articles identifying innovative tech entrepreneurs, a vlog that showcases entrepreneurs in underrepresented areas, a blog that shines the light on new African innovation.
  • Arts grants will be made to photographers, filmmakers, sketch artists, painters, and digital artists. Example of projects: A lighthearted, comedic short film telling the story of an 11-year old budding entrepreneur, a photography series of Africa’s Top entrepreneurs etc.


  • The Fund will award grants worth between $500 and $2,000 to each selected participant.


  • Applicant must be aged between 18 and 35 years and living on the continent or in Diaspora;
  • They must have a platform or portfolio of work that shifts stereotypical narratives about youth and entrepreneurship in Africa.


All candidates must apply only once, using your best idea to apply. All recipients of the Tony Elumelu Fund must complete their projects by October 2022.

Click here to apply

Deadline: July 29, 2022

For more information, visit Tony Elumelu Storytellers Fund.

About the sponsors:

Heirs Insurance and Heirs Life are the insurance subsidiaries of Heirs Holdings, a pan-African investment group with a portfolio spread across 20 African countries and three continents. They are leading the digital insurance game in Nigeria and are on a mission to democratize access to insurance.

By supporting this project, the two insurance companies are fulfilling their mission to improve lives and transform the continent, while unlocking the potential of our African youth to change the narrative of Africa.

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